Bright Idea Tips
Obtaining success in selling life insurance is measured by the volume and profit of life insurance policies you sell. You can increase your sales by crafting a marketing plan that increases your leads and customizes messaging for targeting prospects. The best life insurance marketing tips put you in touch with individuals who need life insurance coverage who are easily motivated to make purchase decisions.
Loans
Target customers looking to take out personal loans. Banks and financial institutions may require customers obtaining personal loans to have life insurance. Network with loan officers at banks that do not offer life insurance through in-person meetings, personal letters and brochures. When you receive a referral by a loan officer, prioritize offering quotes and processing the life insurance application to help the loan officer decrease her turnaround time on the loan. When you make a loan officer's life easier, you will receive an increased number of referrals and can sell more life insurance policies. Whenever possible, keep a list of standard life insurance policy quotes for loan applicants so you can rapidly discuss options with applicants who need quick access to loan funding.
Postcards
Send out targeted postcards to lists of potential clients. Obtain these lists through companies like InfoUSA.com or from internal company leads. You can also sponsor a drawing for a prize at community festivals or on your website to obtain local leads. Customize your postcards based on the customer's age and life situation whenever possible. For example, send postcards to individuals with young children that speak to the need to protect the future of their children. The more you targeted marketing messages to the life situations of your prospective clients, the greater your chance of selling a life insurance policy.
Signature Marketing
Use your email signature to market your life insurance services. Ask for referrals, highlight special offers or place short testimonials in the signature space on all outgoing email messages you send. Any time your emails are forwarded, your marketing messages will be forwarded as well. If your signature space is limited, create a website that highlights your monthly specials or features longer testimonials. Add a link to your promotional website in your email signature along with a call to action message such as, "Click the following link for our best offers." Email signature marketing is a low-cost marketing method that easily expands the reach of your life insurance options and services.
Tags: life insurance, loan officer, insurance policies, insurance policy, life insurance
