Exchanging business cards is an important part of doing business in Mexico.
When engaging in a business deal with Mexican professionals, it's important to be aware of specific etiquette that will help you to gain a good first impression during meetings. Business cards are an ideal way to inform colleagues about your business location and specialties, so it's important to know the etiquette attached to presenting and receiving these cards.
Who to Give Business Cards To
While some international professionals dictate that the business card should only be given to the senior executives in the business meeting, it is appropriate to present a business card to all professionals present in Mexico. It is also acceptable to shake hands with each colleague when giving business cards; men can shake hands with men freely, but they will wait for a woman to extend her hand first.
Using Titles
When giving a business card to a Mexican professional, it is best to address the colleague by his professional title, or Mr., Mrs., or Miss, followed by the person's surname. For doctors and teachers, it is appropriate to use the titles "doctor" or "profesor" before the surname. Even if giving a business card to a colleague who was present at a previous meeting, it is not polite to use the colleague's first name unless invited to do so.
Spanish Business Cards
The entire business card presented to a Mexican professional does not have to be in Spanish, as most businesspeople in the country speak English. However, it is a favorable gesture to have one side of the card translated into Spanish; this shows respect for the culture and will make a good impression. The side of the card that is in Spanish should face the recipient when the card is presented.
Business Card Information
When preparing business cards to present to Mexican professionals, it is best to highlight both professional and educational experience, as these are highly valued in Mexico. International professionals should include the title they hold with their present company, as well as any degrees they have received.
Additional Information
While there are no formal rules for receive or handle business cards in Mexico (although most people naturally take them with the right hands), it is best to treat the business cards with respect. Folding the card or writing on it, especially in the presence of a Mexican professional, may be considered rude. It is best to have a folder or briefcase to keep the business cards in so they will stay intact.
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